15-25 page document outlining your brand guidelines
Mission and Values
Your Company Story
Typography and Font
WHY DO YOU NEED BRAND GUIDELINES?
Brand guidelines help create a strong brand identity. Consistency is key... Strong and consistent branding helps clarify what your business stands for, allowing your business to communicate your purpose, your personality, and your promises.
Your brand guidelines can be used by yourself, your employees and be present on your website. It's a great reminder to keep consistent and keep brand authority and awareness.
Your business will also be taken more seriously if you have strong brand guidelines, as it will make your company appear more professional and consistent.