Have you struggled with getting the right colours for your brand? It plays such a large role in your brand, and therefore can be one of the hardest decisions ever.
It has all the potential to attract the right customers to your brand, but also the potential to turn them away.
So let's go through the steps to come up with a distinct colour pallet, that will actually work for your brand!
First, you need to understand the psychology of colour. Colour is a powerful tool, that can provoke emotions and communication without any words. Let's go through a few:
⚡️ Yellow evokes positivity, happiness and warmth. It is also very attention grabbing, and can represent caution because of this.
⚡️Green is everything to do with nature. It's all about growth, freshness, sustainability, healing and calming. Darker greens are also associated with money.
⚡️ Red is the colour of fire and blood, often associated with war, danger and power. Red also raises blood pressure and stimulates appetite, which is why it's used by so many food brands.
Now we know a bit more about colour, let's get into using that to our advantage.
💜 Step 1: Gather colour inspiration. Which colours and their meanings are most associated with your brand? Create a board on pinterest and look for images that incorporate those colours and what you feel emodies your brand colour wise. What are you most drawn to?
💜 Step 2: Determine the colour combo. Here you need to think about the colour wheel, and what combinations you want to go for. For example, monochromatic pallets have many tints and shades of the same colour, but analogous colour pallets involve colours that sit next to each other on the colour wheel, and complementary colours are opposite each other on the colour wheel.
💜 Step 3: Include both light and dark tones. Your colour pallet needs contrast! A strong pallet has a mix of light, medium and dark tones, regardless of which colour combo you go for!
💜 Step 4: Choose your dominant and accent colours. Now you've settled on your colour combo, which includes a good mix of light and dark tones, choose which colours you will use most, and which will be accents!